Press release written and provided by CSMG.
Stamford, CT – October 17, 2025 – Collegiate Sports Management Group (CSMG), owner and operator of the Collegiate Esports Commissioner’s Cup (CECC)—the premier collegiate esports championship in North America—today announced its first-ever international licensing partnership, teaming with Acceler Edtech Private Limited (“AEPL”), which owns and manages Asymmetrical Learning led by Siddharth Rahalkar, to bring CECC May Madness and its scholastic esports ecosystem to India. This landmark collaboration marks the beginning of CECC’s global expansion, empowering Indian students and institutions to participate in world-class esports while establishing a nationwide competitive infrastructure for scholastic gaming.
As the inaugural international licensing partner, Asymmetrical Learning will work with CSMG to develop scholastic gaming infrastructure and competitive programming in India modeled on the highly successful CECC May Madness tournament in the United States, which now spans across more than 800 campuses and is entering its sixth official season.
Together, the two companies will form CECC India, enabling local universities to launch esports programs, compete in season-long events, and gain access to adjacent commercial opportunities. CECC India will mark the first licensed expansion of CECC outside of the United States, with an initial event series slated to launch in Spring 2026. Featured game titles for CECC India will be confirmed at a later date.
“This partnership represents a major milestone in our mission to build scholastic esports globally,” said Michael Schreck, CEO of CSMG. “India has one of the fastest growing esports and gaming communities in the world, and by bringing CECC May Madness to this market, we can help accelerate scholastic gaming opportunities for students while connecting brands, schools, and fans in new ways.”
Asymmetrical Learning (asymmetrical.ai), brings deep expertise in education and technology and strong networks across high schools, colleges, and commercial partners. The company will leverage its relationships to secure sponsorships, build institutional engagement, and coordinate local partnerships, while CSMG will provide licensing, event services, broadcast, marketing, and tournament operations support.
“We are thrilled to partner with CSMG to launch CECC May Madness in India,” said Siddharth Rahalkar, Founder and CEO of Asymmetrical Learning. “The Promotion and Regulation of Online Gaming Act, 2025, has created a supportive framework by recognizing esports as a legitimate sport and encouraging its educational and social value. India’s students are passionate about gaming, but scholastic infrastructure is still emerging. With CSMG, we will bring world-class standards that give students a platform to compete, connect, and grow into globally recognized careers.”
CECC May Madness is recognized as the premier collegiate esports championship in North America, uniting conferences, institutions, and student gamers under one flagship event. The 2025 edition of the flagship tournament hosted over 24 conference partners in Arlington, Texas and set multiple engagement records for live attendance and viewers.
About CSMG
Collegiate Sports Management Group (CSMG) is a U.S.-based company specializing in the commercialization of collegiate esports and traditional sports properties. CSMG owns and operates the Collegiate Esports Commissioner’s Cup (CECC), the largest collegiate esports championship in North America, known as “May Madness.”
About Acceler Edtech Private Limited
Acceler Edtech Private Limited is shaping the next chapter of learning in India. Through its flagship platform, Asymmetrical Learning, it brings curiosity, personalization, and results to K-12 education. Its upcoming app for JEE and NEET carries the same focus into test preparation. By working with schools, corporates, and government bodies, Acceler delivers learning designed to inspire, endure, and create measurable change.
